Athlete advisor
Sebastian Ifversen
World-elite HYROX athlete — the fifth-fastest Pro Men time ever. Brings race-day pattern recognition to every program we write.
Coaching for hybrid athletes. We own your whole week — running, strength and recovery — so the trade-offs don't fall on you. Clinically built, tested at Pro level.
LøberLab group · 2500+ athletes coached since 2021 · Clinicians on every plan
Manifesto
“Omni means all — and that’s the whole point. A hybrid athlete isn’t built to be good at one thing. They’re built to be good at everything: run, lift, endure, recover, on the same day, in the same body. Most coaches train one discipline. We train the athlete who won’t choose.”
01 — Method
Hybrid performance is a balancing act. Push strength too hard and your engine fades. Chase running and you lose power. Our method manages those trade-offs systematically — not by hope.
Your coaches
Three perspectives on every plan we write: the athlete, the conditioning coach, the clinician. The weekly call is rarely with just one of us.
Athlete advisor
World-elite HYROX athlete — the fifth-fastest Pro Men time ever. Brings race-day pattern recognition to every program we write.
Head coach · Hybrid
CrossFit Games coach with 15 years of programming across strength and endurance. The engine room for our hybrid athletes.
Founder · Clinician
Physiotherapist, ultra-runner, and co-founder of LøberLab — where clinical screening meets hybrid performance.
Coached athlete
They program me for the race I'm going to — not the one I finished last week.— Sebastian Ifversen, HYROX Pro
I've had coaches. This is the first time I've felt coached — the plan changes when my life does.— Mette K., age-group runner
Six months in, my 5k PB dropped 48 seconds and my back squat went up 15kg. Same week.— Thomas L., HYROX Open
By the numbers
Athlete story
One season on our Elite coaching program. Sebastian re-sequenced his strength and running weeks, tightened the gap between testing and programming, and qualified for the World Championships.
Sebastian Ifversen · HYROX Pro · Advisor + athlete
“They rebuilt my week around the race, not around what I felt like training. That was the unlock.”
02 — Programs
Three ways to train with us. Pro and Elite coaching are currently full — TrainingPlan members are first in line for the next spots.
U30 pricing available — just ask.Self-guided
A sharp program you follow yourself. Up to 5 run + strength sessions a week, each with a concrete prescription — scaled to your level.
Coaching + data
Everything in TrainingPlan, plus watch data, ongoing adjustment and a coach in your corner — measured against your real training data.
Performance
Everything in Pro, with closer, faster follow-up — priority response, unlimited video feedback and meetings as needed.
Compare plans
Get started · No commitment
Tell us what you're training for and what you want help with. We'll reply with which tier fits — and your next step. Takes two minutes.
04 — Testing
Testing is what turns a template into your plan — VO2, lactate and movement data behind every session. Wherever you train, we make it available.
In person
Remote
Before you book
Something else on your mind? Bring it up on the intro call.
Yes — most of our athletes work with us remotely, including in Norway, Sweden and across Europe. You get the same programming framework, weekly video check-ins, and the full testing protocol. Coaching happens over app + video; only in-person testing depends on location.
TrainingPlan works if you know what consistency looks like but want smarter structure than a generic plan. Pro coaching is where most of our athletes sit — hybrid training is too context-dependent for a template, and the data plus ongoing adjustment keep the plan yours. Elite coaching is for when you have a date on the calendar and can't afford to guess. Unsure? That's what the intro call is for.
No. You pay per period (running or 6-month) and there are no year-long commitments. With the running option you simply stop before your next period.
For Pro coaching and Elite coaching, yes — testing is what makes the plan yours and not a template. In Denmark we test at LøberLab (Copenhagen & Aarhus); elsewhere we arrange it through our partner network, or use validated home protocols.
That's literally what we do. Hybrid athletes are our entire practice. We don't ask you to choose between disciplines — we reconcile them.
A running coach writes your run weeks. A strength coach writes your lift weeks. Nobody owns the week as a whole — which is where hybrid athletes break. We own the whole week, which means we also own the trade-offs.
Start training
A 20-minute intro call, free. We talk through your goals, your week and whether coaching with us is the right fit. No hard sell — either we're a match, or we point you somewhere better.
Reply within 24 hours · Cancel anytime · No contract beyond the month you book